Remember the “Olivia” ad that caught the attention of the passers-by last February? After so many guesses, it turned out the ad was for a rising condominium. Kudos to the ad agency who came up with such an advertorial campaign.
What attracted the public’s attention? Definitely, the content got it going. People think a lot what was is all about. Second, the billboard was eye-catching. I wouldn’t know for sure if it’s made of vinyl banners printing but the radiant color and the text was bold enough to send a message to the public.
Lastly, the banners were placed strategically on great locations -the long stretch of a popular avenue where most people are. The ad campaign was a huge success because all the essential elements needed for an effective advertisement are present.