Why are Marvel’s Spider-Man posters so bad?

The latest Spider-Man: Far From Home poster is dizzyingly witless – but it isn’t the only bad artwork in the franchise

Marvel movies exist on the cutting edge of entertainment technology. Doctor Strange blasted viewers into a trippy fractal realm. Captain Marvel magically de-aged Samuel L Jackson by 30 years. Avengers: Endgame created entire seamlessly digital suits for its stars. There is nothing that Marvel cannot do. Except, it seems, create a decent Spider-Man poster.

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Source: theguardian
Why are Marvel’s Spider-Man posters so bad?